Our mission is to make a difference by:

• Delivering unparalleled pro active services to business clients
• Continually developing our unique and dynamic culture
• Empowering our team

We plan to achieve these goals by striving to:

• Utilise coaching and consulting tools and materials to generate proactive initiatives for clients
• Run a training system and learning environment that will develop team members quickly
• Provide the opportunity for all of our team to “make a difference”, by way of suggestions, improvements, and input in decision-making
• Provide the opportunity and encouragement for team members to reach their potential
• Act at all times with integrity, and consider our clients’ perspectives – “doing to clients as we would want it to be done to us”
• Produce quality work
• Maintain strong tax expertise
• Maintain a continuous-improvement mentality and ability
• Maintain a very high professional reputation and strong team morale
• Maximise our efficiency, with the purpose of achieving cost-effective services for our clients

The core values upon which our practice is built are:

• Honesty
• Integrity
• Respect
• Fairness
• Optimism
• Openness
• Quality
• Development
• Continuous Learning

The variation and change in our corporate logos and stationery presentation symbolize the fact that in business generally and in our field in particular “change is the only constant”.

Accordingly the different symbols represent the fact that we have for some years embraced a continuous improvement and constant change mentality, having gained significant benefits from that for both our firm and our clients.

We have chosen various circular symbols to represent the “O” for O’Connells and OBM – symbols we believe encapsulate some of our strengths and reflect how we see our role as your accountant.

Some of the more significant symbols are:

• Six Thinking Hats symbolize the use of creative/lateral thinking processes to benefit our clients businesses and the development of our office and our services.
• Globe representing the O in OBM symbolizes the fact that Open Book Management is a global concept and it also symbolizes the elements of our practice being our core values - honesty, integrity, and acting in the best interests of our clients at all times.
• Compass reflecting the fact that we see our role as seeking to provide good direction, proactive advice and value adding to our clients businesses and their general situation.
• CD stands for the use of technology to achieve knowledge management and efficient, valuable service to clients.
• Pie Chart encompasses the use of visual reporting to convey important knowledge to our clients in the minimum amount of time.